The main role of the Public Affairs section is to act as SSM’s main communication channel to external parties and the public, along with being a communication centre for the media. In addition, this section also plans, organises and manages events and publicity programmes, promotions and continuous education towards inculcating good corporate governance practices.
As SSM’s main communication centre, it is this department’s responsibility to set up and establish a good and intimate network of cooperation with the media, industries, associations as well as local and international regulatory bodies.
In channelling quality information to the public, the two main media used are publishing corporate information through print and electronic means.
To ensure that the strategic implementation of the section and SSM’s programs are implemented well, this section is divided, according to their specific functions, into two units, that is:
- Public Relations Unit
- Event Management Unit